Change The Paradigm

Here's something I've learned working with AI over the last six months.

I'm not the maker anymore. I'm the director.

When I started, I was using AI like a slightly faster version of myself — typing prompts, getting outputs, lightly editing, repeating. It saved time but it didn't transform anything. The breakthrough came when I stopped doing the work and started directing it.

Now my job is vision, judgment, taste and decision-making. Knowing what good looks like. Knowing when to push back on an output. Knowing which thread to pull when something interesting emerges. Knowing when to scrap an idea entirely and start over.

The AI does the building. I do the thinking.

It's a fundamentally different skill set than what I trained for in my career. Closer to being a film director than a project manager. You're not creating every shot — you're shaping the whole through hundreds of small judgment calls.

Most people are still trying to use AI as a faster version of themselves. The unlock is realising your role as a director of AI.