Working With AI

Most people are still trying to figure out what AI can do for them.

I'm past that stage.

Over the last year I've gone deeper into working with AI than most — not just using tools, but building workflows, directing outputs and developing a production process that combines AI capability with human creativity, instinct and craft.

The results have genuinely surprised me. Not because AI is magic — it isn't. But because when you understand how to direct it properly, what becomes possible is extraordinary.

This week I want to share some of what that actually looks like in practice. Not the theory. Not the hype. The real work.

Starting tomorrow.